Department of Communication & Media Studies, Pune

Reaccredited by NAAC,

Awarded ‘A+’ Grade

Reaccredited by NAAC, Awarded ‘A+’ Grade

Department of Communication & Media Studies

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About

Focus Area

Children's Media Studies: Analyzing the representation of children in media, including film, television, and digital media.
Media Education for Children: Developing strategies for teaching media literacy to children.
Children's Media and Culture: Examining the cultural significance of children's media, including its impact on childhood and society.
Digital Media and Childhood: Investigating the impact of digital media on children's lives, including issues of safety, privacy, and well-being.
Children's Literature: Contributing to the rich expanse of children’s literature through creation of creative content
Digital Media and Communication: Exploring the impact of digital technologies on media and communication practices.
Strategic Communication: Developing skills in corporate communication, public relations, and crisis management.
Media Studies: Analyzing media representations, media cultures, and media industries.

Global Communication: Examining international communication flows, global media systems, and transnational communication practices.
Media Research Methods: Developing research skills in media studies, including qualitative and quantitative methods.
Digital Journalism: Examining the impact of digital technologies on journalism practices and the media industry.
Media Ethics and Law: Analysing the ethical and legal frameworks that govern journalism practices.
Health Communication Strategies: Developing effective communication strategies for promoting healthy behaviours and preventing diseases.
Nutrition Education and Promotion: Examining the role of nutrition education in promoting healthy eating habits and preventing nutrition-related diseases.
Food and Nutrition Policy: Analyzing the policies and regulations that govern the food system, including issues of food safety, labeling, and marketing.
Digital Health Communication: Investigating the use of digital technologies in health communication, including social media, mobile apps, and online health information.
Cultural Competence in Health Communication: Developing strategies for communicating health information in culturally diverse settings.

Highlights

The Department of Communication and Media Studies has been grooming women media professionals for more than the last three decades. Having stood the test of time, the Department provides a holistic experience to students by engaging them in live projects with reputed national organisations. A rich hands-on experience with state-of-the-art equipment ensures a job ready and confident media specialist for the ever-evolving media landscape.

Department of Communication & Media Studies, Pune

Vision

To Empower Women Media Professionals through Media Education and Foster Critical Thinkers and Creative Communicators for Social Good.

Mission

The Department of Communication and Media Studies at SNDT Women’s University is dedicated to preparing women for leadership roles in media and communication. We aim to provide a rigorous and well-rounded education that combines theoretical foundations with practical skills, enabling our students to excel in the media industry and drive positive social change.

Motto

An Enlightened Woman is a Source of Infinite Strength.

Teaching Faculty

Ms. Shilpa Hattiangadi

Head
Email: shilpahattiangadi@cmc.sndt.ac.in

Programmes

M.Sc. in Communication Media for Children

Level : P.G. Degree

Duration : 2 Years (4 semesters) [1st year- Foundation Year, 2nd year- Specialisation]

Medium of Instruction : English

Future Career Prospects :

Content Creation: Developing engaging content for children and young people for television, print, community radio, or digital platforms
Media Research organisations: Conducting research on consumption habits and preferences of children and young people
Media Education: Teaching media literacy and communication skills to children and young people
Public Relations: Working with organizations to promote their brand and values to children and families.
Digital Media: Creating and managing digital content for children's platforms, such as websites, apps, or social media.

M.Sc. in Nutrition & Health Communication

Level : P.G. Degree

Duration : 2 years (4 semesters) [1st year- Foundation Year, 2nd year- Specialisation]

Medium of Instruction : English

Future Career Prospects :

Nutrition Educator: Work with government agencies, such as the Ministry of Health and Family Welfare, to develop and implement nutrition education programs.
Health Communication Specialist: Collaborate with government agencies to design and implement health communication campaigns.
Policy Analyst: Contribute to the development of policies and programs related to nutrition and health communication.
Program Manager: Oversee nutrition and health communication programs for NGOs, such as the World Health Organization (WHO) or the United Nations Children's Fund (UNICEF).
Communication Specialist: Develop and implement communication strategies for NGOs working in nutrition and health.
Nutrition Consultant: Provide expertise on nutrition and health communication to NGOs and other organizations.
Health Communication Consultant: Offer consulting services to private companies, helping them develop effective health communication strategies.
Nutrition Marketing Specialist: Work with food and beverage companies to develop marketing campaigns that promote healthy nutrition.
Digital Health Content Creator: Develop engaging digital content on nutrition and health for private companies, websites, or social media platforms.

M.A. Mass Communication & Journalism

Level : P.G. Degree

Duration : 2 Years

Medium of Instruction : English

Future Career Prospects :

Journalist: Work with newspapers, magazines, online news portals, or television channels.
News Anchor: Present news programs on television or radio.
Reporter: Cover news events, conduct interviews, and write stories.
Sub-Editor: Edit and proofread news stories for publication.
Digital Content Creator: Produce content for online platforms, such as YouTube, podcasts, or blogs.
Social Media Manager: Develop and implement social media strategies for companies or organizations.
Online Journalist: Work with online news portals or websites.
Researcher: Conduct research in mass communication, journalism, or related fields.

Publications

Documentary Film: Nirdhaar, 2018, Duration:
Documentary Film: Shala, 2017, Duration:
Documentary Film: From Battleground to Playground: AFINDEX- The Africa-India Defence Exercise 2022
108 Years of SNDT Women’s University-
8 Student Films

Research Projects

1. Situational Analysis of Children and Television in Jhabua. Research done for Development and Educational Communication Unit, ISRO Ahmnedabad. 1998

2. Briefs for Children’s Programs. Development and Educational Communication Unit. ISRO. Ahmedabad. 1998

3. Reading Between the Lines. Content Analysis of Indian Newspapers. 1996.

4. Global Media Monitoring Project 2015

5. Global Media Monitoring Project 2020

6. Student films

Other Projects

1. Touching the Horizon: film on the Outreach program of the Department of Human Development and Family Studies, M.S. University of Baroda.

2. Shala Aapli Dari: A set of 3 Public Service Announcements to motivate parents to send children to schools. Made for the Pune Municipal Corporation.

Collaboration

DECU –ISRO
Department of Human Development & Family Studies
Pune Municipal Corporation
Halo Medical Foundation & University of Hull, UK for audio-visual documentation of Gender Equity Training
Basic Filmmaking for Social Good, in collaboration with American Consulate, and Oscar-nominated Cinematographer Ajita Suchitraveera
Knowledge Partners with CMS Vatavaran Travelling River Film Festival
7-Day Digital Photography Workshop conducted by Staff of Department of Communication & Media Studies in collaboration with Ekatmik Adivasi Vikas Prakalp, Tribal Welfare Department, State Government of Maharashtra
INDIAN ARMY for coverage and Documentary Film on Africa-India Defence Exercise on Humanitarian Mine Action and Peace Keeping
Social Media Engagement for the prestigious Indian Army Day Parade held in Pune on 15^th January 2025 by Students and Staff of Department of Communication & Media Studies
Canon Masterclass by Oscar-nominated Cinematographer Shanti Bhushan Roy

Extension Work

Bal Mela- Annual recreation event has been a consistent activity since the establishment of the Master’s program in 1992 for children from socially disadvantaged backgrounds, like children of construction workers, waste-pickers, sex-workers, orphans and other such groups. Students have conducted recreational and edutainment related activities for these children on a regular basis.
Media Literacy programs for children of socially disadvantaged backgrounds, where our students have conducted several media-centric activities for these young minds. We tapped the creative talents of several students.
Digital Photography Workshop for tribal students

Facilities

Sr. No.	Description	Action
1	Production Facilities at Department of Communication & Media Studies

Activities

Master’s Program
The department offers a two-year master’s course in Communication Media for Children with the objective of training professionals in the field of media, who are sensitive to the needs of the children. The program focuses equally on theoretical course work and practical experience. Other than regular subjects offered in mass communication courses, there are innovative courses like ‘Social Impact of Media’, ‘Children & Television’, ‘Creative Media for Children’ and ‘Communicating to Children’. These courses have been especially designed to meet the needs of this program.

Development of materials
Illustrated literature in Indian languages, audio and video programs for children and about children have been developed. Video programs for telecast on U.G.C. Country Wide Class Room have also been produced in collaboration with Educational Media Research Center’s in University of Pune and Gujarat University, Ahmedabad. Programs for school children have been produced in collaboration with the State Institute of Educational Technology, Pune, and All India Radio, Pune. The department has developed prototypes of illustrated printed material, both in the forms of books for young children and for teachers in Marathi. This is an important thrust area of the department due to dearth of material available in regional languages

Resource Center
A variety of material in the form of children’s books, video programs, audio programs, art and craft activities, games and other recreational material for children are being collected at the resource center. Students use this regularly as it enables them to become sensitive and aware of material already available. The material produced by students each year adds to the existing body of the material.

Media Laboratory and Production Facility
The department has an audio and video production facility. There is basic shooting and editing facility on digital equipment. There is also an acoustically treated studio facility with lights. The department has professional digital shooting and editing facility. We also have a still photography lab, with facility of black and white developing.